Holistic Marketing Plan for 25-Year-Old Family Business

Established the first-ever holistic marketing plan for a family-owned home care firm, resulting in 19% year-over-year revenue growth since the marketing strategy launch.

The engagement started with a discovery period to determine previous failed marketing attempts, competitors and staffing challenges. From there, goals were established and a roadmap was presented, negotiated and approved.

Highlights include an increase of organic and paid leads, the development and launch of a WordPress website, SEO optimization, link building, content marketing, sales enablemment and Google Ads (PPC).