Established the first-ever holistic marketing plan for a family-owned home care firm, resulting in 19% year-over-year revenue growth since the marketing strategy launch.
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Developed digital strategy and oversaw execution for B2B demand generation marketing in a highly concentrated industry. Highlights include a 12% year-over-year growth in inbound leads and a 76% increase in inbound leads from multi-channel campaigns (email, video, direct mail, paid ads).
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Developed strategy and oversaw activation of global inbound marketing demand generation initiatives for a new SaaS product for a $110M+ revenue company during a strategic acquisition.
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Developed and managed inbound marketing strategy for Digital Third Coast, Chicago’s leading SEO + PPC marketing agency. Highlights include overseeing a brand re-launch for the agency, the design and development of a new WordPress agency website.
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